Any search of the Top 12 Reasons Why Businesses Fail will come up with almost the exact same list quoting Dun & Bradstreet from 1998.

You may find this is not a question that you want to really answer. Maybe you are uncomfortable with the question.

When was the last time you looked at your business plan?

Or maybe we should start with ... when was the last time you updated your business plan? Or even the mundane, do you have a business plan?

Recently I was speaking with the owner of a Animal Clinic and she was telling me about the process required to get the bank loan for all the expensive x-ray and surgical equipment needed to start the clinic. As she was talking about what she did when writing the business plan for the bank she giggled and said.

"I just made it up! And they believed me!"

Here is a simple way to plan your blog. While there are many this one is quick and easy when you are just starting out.

Step 1
Write down a list of topics that you want the customer to know. Try to write down as many as you can but start with 20 or 30.

Step 2
Write 3 paragraphs about each topic. In the first paragraph write why it is important to your customer. In the second paragraph explain the topic in brief detail. In the third paragraph explain how they can benefit from it. Make it relevant to them and your blog will be more valuable and thus read more often.

Step 3