Ok so maybe MySpace is not dead yet but the writing is on the wall and it is Facebook’s wall. Visits to MySpace fell by nearly 50% in the last 6 months. (Sep2010-Feb2011).

Recently MySpace did a much needed overhaul of the site and traffic is up from the low point but not enough to stem the tide. MySpace is starting to empty. Sure all the same content and Pages still exist and new pages are still being created but things do not look good.

While it remains popular in the music world it is not popular elsewhere. At one time businesses began to take notice and rushed to create pages to use as part of their marketing mix. But that is happening less and less every day.

Why do you care? MySpace was a critical site in the evolution of the social media landscape. With the obvious change in popularity and notable decline in traffic it is clear that the evolving social media landscape has few foundations that can not be eroded.

No business strategy can depend on a single source of exposure or even a single method  even if it uses multiple sources.

Why? Because things always change and that will not stop. Just like in poker if you go “all in” you can be all out in one go.